We are pleased to announce a new partnership with BCMA (Branded Content Marketing Association), as they launch their new division, BCMA Influence.

Aimed at the rapidly-growing influencer marketing industry, BCMA Influence will host conferences & events, compile research studies and generally assist brands who are looking to bolster their influencer marketing strategies.

Sumo will be BCMA Influence’s exclusive recruitment partner going forward and are looking forward to a long & successful partnership with them, particularly at a time when this this hugely exciting space continues to rocket.


Date TBC – Details to follow in New Year

Become fluent in the fundamentals of influencer marketing with this half-day workshop, held at the News UK building, home to The Fifth agency.

Combining presentations and case studies with group exercises and discussions, this BCMA event is designed for marketing managers and business owners who want to learn just how influencer marketing can fit seamlessly into their marketing mix. The event will also cover the following

  • How to measure influencer marketing campaign success
  • How to find the most relevant influencers for your brand
  • The minefield of influencer and sponsorship regulation 
  • A look into what 2020 could have instore for the booming industry

The event will be held by the BCMA’s Global Head of Influencer Marketing, Gordon Glenister, as well as well-renowned independent industry consultant, Scott Guthrie. 

Tickets are priced at: 

  • £139.00 BCMA members
  • £199.00 non-members

The event will take place in the New Year (exact date TBC) and tickets & updates will be available via this link. 



About BCMA

The BCMA is the leading global member association promoting the value of branded content. It is designed for anyone involved in branded content. Through best practice it leads the debate on what makes great branded content and how brands, producers, agencies, platforms, media owners, publishers and influencers can engage audiences for maximum benefit and payback. Through its referral programme the BCMA helps members attract new revenue opportunities. Their members include world leading brands, agencies, production companies, influencers, publishers and platforms.

Ultimately, the BCMA create the opportunity to connect with the leading experts in the branded content industry.